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Ahana Gautam's Profile

Ahana Gautam

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HOW SMALL CONSUMER GOODS BRANDS ARE TAKING ON THE BIG ONES USING ECOMMERCE

Ahana Gautam

Posted on February 16, 2016 at 11:05 pm

Consumer goods industry has been dominated by big players in the past. Traditional recipe of success was to spend millions of dollars on TV campaign and to secure right shelf space in brick and mortar retail chains. This recipe is [...]

How digital entertainment channels are disrupting the media and entertainment industry in India?

Ahana Gautam

Last modified on March 16, 2016 at 9:10 pm

Digital entertainment channels are changing the future of television in India by targeting younger generation and leveraging the power of internet. Digital entertainment industry witnessed a growth of 300% in traffic in just one year. YouTube which was primarily a channel [...]

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On March 3, 2016, Ahana Gautam commented on Monetizing open source software: Lessons from MongoDB Inc. :

The point i was struggling to understand is why will someone decide to play in open source software category as it seems extremely difficult to monetize this business. Also, do you think it makes sense to have a proprietary layer on top of the open source software and try to monetize the entire system as a whole?

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