Consumer goods industry has been dominated by big players in the past. Traditional recipe of success was to spend millions of dollars on TV campaign and to secure right shelf space in brick and mortar retail chains. This recipe is [...]
Ahana Gautam's Profile
Ahana Gautam
Assignment Submissions
Digital entertainment channels are changing the future of television in India by targeting younger generation and leveraging the power of internet. Digital entertainment industry witnessed a growth of 300% in traffic in just one year. YouTube which was primarily a channel [...]